ABOUT BBC STUDIOS
BBC Studios is a world-renowned content studio and channels & streaming business, powered by British creativity, with a reach that touches audiences in every corner of the globe.
We work with outstanding creative talent who are responsible for platform-defining shows from Strictly Come Dancing to Bluey, Prehistoric Planet to Planet Earth III.
The range and quality of our content is unsurpassed, creating critical and commercial successes and global phenomena.
From BAFTAs to RTS Awards, BBC Studios is Britain’s most awarded production company and the only producer with three of the top ten shows on IMDB; we’re the home of bbc.com, the widest-read English language news website in the world; and the UK’s largest distributor of British content.
ABOUT BBC STUDIOS BENELUX
At our Amsterdam office, we manage and operate local linear channels and digital platforms across the Benelux and Nordics regions. Our portfolio includes the BBC First and BBC Nordic channels, alongside digital platforms like Nordic+, offering a premium environment for must-watch British content. From comforting crime series and gripping dramas to period classics and engaging factual entertainment, our content is carefully curated to match the preferences of local audiences.
With award-winning talents both in front of and behind the camera, and backed by the powerhouse BBC Studios Productions, we deliver captivating, challenging, and entertaining stories. Our audiences are always among the first to experience these compelling narratives, designed to immerse and delight.
THE ROLE
The Marketing Executive is responsible for end-to-end campaign delivery, with a focus on digital/social engagement and community management, ensuring that we deliver highly impactful campaigns in an integrated, timely, and effective manner.
Campaign Delivery
- Responsible for developing campaign briefs for deliverables in the Marketing Plan and contributes and reviews campaign briefs (led by Marketing Managers) to deliver against strategic objectives (consumption, perception, brand) across multiple media and platforms.
- Review of media plan for campaigns, and assesses suitability against campaign brief.
- Leads the delivery of all creative assets in response to the campaign brief, and take responsibility for overall delivery.
- Responsible for events/partnership delivery (where appropriate within the marketing mix).
- Responsible for the necessary compliance of all marketing and communications activity, following BBC Editorial Guidelines.
Strategy and Planning
- Understands the Strategic Planning process, and execute activities within the Marketing Plan for specific campaigns.
- Collaborates with Audience team to identify audience insight to inform respective creative briefs.
- Contributes to regular campaign evaluations with colleagues; feeds back results to stakeholders of core campaign output; and applies learnings to future campaigns.
Leadership, Relationships and Development
- Establish great working relationships with all internal stakeholders including: Audiences, Social media, Communications, Creative and Media teams.
- Aware of developments in the field of marketing and technology/digital/social trends, maintains links with the industry and incorporates into marketing plans where possible.
WHAT DOES IT TAKE?
ESSENTIAL CRITERIA:
- Fluency in Dutch and English – ability to communicate, both verbally and written, in both languages.
- Experience delivering multi-media marketing campaigns from brief to evaluation
- Strong affinity and understanding of digital marketing requirements e.g. social media marketing and community management
- Experience working with creative and media teams (either in-house, or external agency)
- Strong project management skills
DESIRABLE CRITERIA:
- Understanding and knowledge of the broadcasting industry and an interest in creative output.
- Experience working across campaigns in the Nordic region is desirable
- Ability to managing critical stakeholder relationships.
- Analytical approach, able to critically evaluate ideas and information.
- Ability to meet and set targets and deadlines while managing a wide range of concurrent activities.
LIFE AT BBC STUDIOS
We don’t focus simply on what we do – we also care how we do it. Our values and the way we behave are important to us. Please make sure you’ve read about our values and behaviours here.
The BBC is committed to building a culturally diverse workforce and therefore strongly encourages applications from underrepresented groups. We are committed to equality of opportunity and welcome applications from individuals, regardless of their background. More information on our D&I plan can be found here.
BBC Studios puts sustainability at the heart of everything we do both onscreen and offscreen, including delivering against the BBC Group’s science-based Net Zero targets. More information on sustainability at BBC Studios can be found here.
We are proud to share that we are a Level 2 Disability Confident Employer and if you require any reasonable adjustments in order to apply please contact us on reasonable.adjustments@bbc.co.uk.
WHAT WILL YOU GAIN FROM WORKING AT BBC STUDIOS?
- Flexible 40 hour working week for work-life balance (possibility to work some days from home and up to 20 days per year from outside the Netherlands)
- 26 days holiday (plus an additional day in December – the ‘BBC Corporation Day’)
- Contribution towards private health care plan
- Company pension plan
- Development opportunities: access to courses and webinars, opportunity to experience different areas of the organisation
- Central office location
- An open and inclusive environment: everyone is welcome! We value diversity and treat each other with kindness and respect.
NEXT STEPS
We appreciate your interest in this position and understand how important this opportunity is to you. Due to the high volume of interest we may need to close the application period earlier than anticipated. This step is necessary to ensure we can provide a high level of attention and service to all applicants. Thank you for your understanding.
DISCLAIMER
This job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge and experience required for a satisfactory level of performance. This is not intended to be a complete, detailed account of all aspects of the duties involved.
