Kinfill is growing fast. We’re building a cleaner world with beautifully designed refillable cleaning products. Our next phase is focused on international scaling and strengthening brand awareness across Europe.
We’re looking for a Marketing Lead who can accelerate brand awareness in the Netherlands, the UK, Germany and Belgium — and help lay the foundation for further European growth.
You connect brand, story and emotion into a cohesive, scalable marketing engine and take ownership of it end to end. From planning and theme development to execution, measurement and optimisation, you think conceptually and act operationally — developing smart, commercially minded campaigns that feel both aspirational and effective.
What you’ll do:
1. Own our campaign strategy and planning
- Develop and execute multi-channel marketing campaigns that drive brand growth and customer acquisition, in close collaboration with the Growth Lead
- Build and maintain a structured, forward-looking marketing calendar aligned with product launches, seasonal moments and audience behaviour
- Ensure campaigns are clearly scoped, well timed and consistently
2. Turn ideas into high-quality campaigns
- Translate brand stories and campaign themes into clear, compelling marketing concepts
- Work closely with the Creative Producer to deliver campaigns on time and on brand
- Safeguard quality, consistency and detail across every touchpoint
3. Drive impact through partnerships and promotions
- Develop thoughtful promotions and collaborations that attract high-quality customers, together with the Partnerships Manager
- nitiate and manage brand partnerships and collabs that strengthen brand affinity and reach
- Balance creativity with clear commercial outcomes
4. Translate campaigns into content and copy
- Convert campaign themes into structured content plans, including newsletters, email flows and campaign-specific content
- Collaborate closely with social to ensure messaging is aligned across channels
- Write and refine copy to maintain a consistent, refined Kinfill tone of voice
5. Scale our marketing across Europe
- Define clear KPIs for each campaign and monitor performance throughout execution
- Analyse results and translate insights into concrete optimisations
- Build a culture where each campaign informs and improves the next
Who you are:
- 4–6 years of experience in D2C, e-commerce, or subscriptions
- Proven experience growing a brand in an early scale-up phase
- Commercially minded, with a strong sense of how brand and growth reinforce each other
- Experienced in shaping positioning, campaigns and content at scale
- Structured and plan-driven — you bring clarity where things are still evolving
- Data-literate and insight-led, without over-optimising creativity
- chaos becomes clarity in your hands
- Comfortable switching between concept, execution and performance review
- Calm, accountable and quality-driven
What we offer:
- A key role in a fast-growing, creative, and close-knit team
- The chance to help shape one of Europe’s most beautiful sustainable D2C brands
- A lot of ownership and freedom to test new ideas
- A growing company where you help define the direction
- Daily vegetarian team lunches
- Hybrid working and strong personal development support
- A competitive salary based on experience and background
Ready to help us grow across Europe?
Ready to help us grow across Europe?
Send us your CV to HR@kinfill.care and/or portfolio and tell us why you’re the perfect Marketing Lead for Kinfill.
